Niagara Parks Premieres – Currents: Niagara’s Power Transformed

Niagara Falls, ON (September 3rd, 2021) /PressRelease.news/ – Tonight, Niagara Parks will host the world premiere of “Currents: Niagara’s Power Transformed”, a new sound and light experience created by Thinkwell that brings the historic power station back to life each night with captivating visuals and a breathtaking musical score.

Beginning September 3, Niagara Parks’ newest landmark attraction, the Niagara Parks Power Station, will be open daily for guided or self-guided tours and at night, guests can now experience the power station in an entirely new way with “Currents: Niagara’s Power Transformed.” 

Produced by the creative minds at renowned design firm, Thinkwell Studio Montreal, Currents is a riveting adventure that triggers your senses as you become part of the transformation of water to energy and feel the power station awaken through playful interactive media. 

When you enter through the main doors of the power station at night, the illuminated generator hall or “cathedral of power” is almost unrecognizable as you pass through to the forebay, where your adventure begins. You will then be ushered into the heart of the power plant as you prepare for your role in bringing the historic power station back to life! 

The show unfolds over three acts, spanning about thirty minutes in length. The first act interprets the geological creation of the Falls, as the rushing waters of the Niagara River flow down the 60-foot walls of the power station and freeze onto the floor around you. As the earth warms, the landscape is transformed into a lush environment of trees and rivers, along with a new geological wonder… Niagara Falls! 

The second act shows the world’s most powerful waterfall as the source of inspiration for engineers and inventors who seek to harness its energy to power the industrialization of Southern Ontario and Western New York. You will see the station’s massive machinery light up and come to life for the first time, powered by the currents of the river, before going dormant. 

The third act is the reawakening of the sleeping power station – your presence has brought back the same energy and buzz that used to fill the station when it was in operation. Electricity begins to pulse from the generator, flowing up the walls and into the ceiling and currents flow around you once again, but this time they are the currents of electricity, travelling out of the station to power our cities and industries, transforming our lives. Beginning on September 3, Currents will be presented each night at the Niagara Parks Power Station. Shows will run hourly on the half-hour, beginning at 6:30 p.m. Guests can purchase tickets online or in-person for Currents individually or packaged with daytime admission.

About Thinkwell Group

Thinkwell Group is a global experience design and production agency with studios and offices in Los Angeles, Montréal, Beijing, and Abu Dhabi. For the past 20 years, Thinkwell’s multi-disciplinary team has created compelling experiences for a wide range of clients and brands around the world. Thinkwell has extensive experience in the strategy, planning, design, and production of award-winning theme parks, brand & intellectual property attractions, events & spectaculars, museums & exhibits, expos, and live shows.

About Thinkwell Studio Montreal

Thinkwell Studio Montreal is a multidisciplinary team of individuals who seamlessly blend art and technology to create tailored digital experiences around the world. The team designs, produces, and communicates experiences that leverage technology in unique and innovative ways to deliver on both client and guest aspirations. R&D capabilities allow the teams to develop cutting edge innovations and prototype new technologies, including big data, artificial intelligence, real-time generative projection technologies, recognition systems, and more.

About Niagara Parks

Since its establishment in 1885, Niagara Parks has remained a self-financed agency of the Ontario Ministry of Heritage, Sport, Tourism & Culture Industries, entrusted to preserve and protect the land surrounding Niagara Falls and the Niagara River. Today, Niagara Parks boasts gardens, a horticulture school, recreation, golf courses, restaurants, heritage and historic sites, gift shops and, of course, Niagara Falls. In short, natural landscapes, history, family fun, hiking, culinary delights, attractions and adventure.

For more information, please visit niagaraparks.com.

Media Contact

Martina Smith – msmith@alliedglobalmarketing.com
Account Executive, Allied Global Marketing