Immersive Frida Kahlo to Premiere in Pittsburgh

The Immersive Work of Frida Kahlo Arrives in Pittsburgh March 26; Tickets on Sale Feb. 12

Pittsburgh, PA (February, 9th 2022) /PressRelease.news/ – Lighthouse Immersive, North America’s leading producer of ground-breaking experiential art exhibits, and Impact Museums announce their newest immersive art installation, Immersive Frida Kahlo. On the heels of their critically acclaimed blockbuster Immersive Van Gogh (now on-view in 13 cities), Lighthouse Immersive and Impact Museums have set their sights on the art and life of Frida Kahlo (1907-1954), the beloved 20th century Mexican artist best known for compelling self-portraits and radiant pieces inspired by her life in her native country of Mexico. The exhibition features some of the artist’s best-known works “brought to life” by the world-renowned master of digital art, Italy’s Massimiliano Siccardi, again accompanied by composer Luca Longobardi’s resonant score. Vittorio Guidotti is the Art Director. A brilliant, bold and uncompromising painter, Kahlo’s work is globally recognized for its raw emotional vitality, vibrant color work and unflinching intimacy. 

Attendees share selfies and moments at the Immersive Frida Kahlo Exhibit. Courtesy Kyle Flubacker.

Immersive Frida Kahlo arrives at Lighthouse ArtSpace Pittsburgh — a converted warehouse at 720 Lacock Street, on the North Side. Tickets go on sale Saturday, Feb. 12 at immersive-frida.com. Ticket prices start at $39.99, with timed and flexible options available.  

In addition, Immersive Frida Kahlo debuts in the following cities throughout Winter/Spring 2022: 

Dallas, now through April 17, 2022 
Lighthouse ArtSpace Dallas, 507 S. Harwood Street, Dallas, TX 75201

Co-produced with Impact Museums 

Boston, now through May 8, 2022 
Lighthouse ArtsSpace Boston at the Castle, 130 Columbus Avenue, Boston, MA 02116

Co-produced with Maestro Immersive Art

Houston, Feb. 17 through April 17, 2022 
Lighthouse ArtSpace Houston, 1314 Brittmoore Road, Houston, TX, 77043

Co-produced with Impact Museums 

Chicago, Feb. 24 through May 28, 2022 
Lighthouse ArtSpace at Germania Club, 108 W. Germania Pl, Chicago IL 60610

Co-produced with Maestro Immersive Art 

Denver, March 3 through May 30, 2022 
Lighthouse ArtSpace Denver, 3900 Elati Street, Denver, CO 80216

San Francisco: March 12 through June 11, 2022

Lighthouse ArtSpace San Francisco, 10. S. Van Ness, San Francisco, CA 94103

Toronto, March 31 through May 29, 2022 
1 Yonge Street, Toronto ON M5E 1W7

Los Angeles, March 31 through June 11, 2022  
Lighthouse ArtSpace Los Angeles, 6400 Sunset Boulevard, Los Angeles, CA 90028

Co-produced with Impact Museums 

“The success of Immersive Van Gogh has demonstrated that audiences are excited to experience art in a new way. Our Italian creative team are experts at digitally exploring masterworks in such a way that viewers are not merely passive observers. They obtain an even richer understanding of the artist by seeing the work as its creator might have,” said Lighthouse Immersive Producer Corey Ross. “That said, Siccardi presents Kahlo’s works in a format very distinct from that which he utilized in examining Van Gogh’s. He does not try to unify the many styles Kahlo used in her lifetime, but instead, presents them to us as a series of kinetic tableaus that may initially contradict – but eventually illuminate – each other.”

Participants are surrounded by the life and art of Frida Kahlo. Courtesy Kyle Flubacker.

“Frida Kahlo’s work is uniquely suited to be explored in an immersive environment and her life story is equally fascinating,” added Lighthouse Immersive Producer Svetlana Dvoretsky. “Kahlo lived her life as one giant journey of exploration, and her art mirrored that journey. Our goal is to give our viewers more than an examination of her work; we also hope they will leave with a richer understanding of the smart, complex woman who created these timeless masterpieces.”

“In this piece, we will chase Frida’s world, always in motion,” adds Siccardi. “We will discover her tenderness and hostilities by taking in her observations and fantasies. Our hope is that viewers will let themselves be penetrated by Frida’s stories, and in so doing, live vicariously through her.”

“We couldn’t be more thrilled to be part of the producing team bringing the amazing work of Frida Kahlo to Pittsburgh,” said Vito Iaia, Co-Producer and Co-Founder of Impact Museums. “Following on the incredible response to Immersive Van Gogh, we are confident that Immersive Frida Kahlo will take fans on another groundbreaking journey through the mind of one of the world’s most celebrated artists.”

Kahlo’s work bridges surrealist and magic realism traditions – blending authentic depictions of her life with fantastical elements reflecting her inner thoughts and struggles. Folk art, mysticism, surrealism, magic realism and a notably revealing series of self-portraits are all included in the projections. Among the works featured in the piece are The Two Fridas (1939), The Wounded Deer (1946), and Diego and I (1946), intermingled with an assortment of photographs, drawings and iconography. Alongside her paintings, Siccardi’s piece also includes photos of Kahlo at various ages and images of figures from Kahlo’s life that influenced her worldview. The projections are shown on Lighthouse Immersive’s massive architectural canvas, using state-of-the-art projectors for a crisp image and high-quality sound systems that heighten the mood-setting score. 

For more information about Immersive Frida Kahlo, visit immersive-frida.com

About Frida Kahlo

Kahlo was born in 1907 in Mexico City. After surviving polio at the age of six, Kahlo was involved in a horrific accident at the age of 18, when the bus she was riding on was struck by a streetcar, leaving her with a broken spinal column, along with a myriad of other injuries. Bedridden, Kahlo was encouraged by her parents to take up painting to pass the time. A custom-made easel allowed her to paint while lying down. During these long days, Kahlo often spent hour after hour staring at her own image that was reflected in a mirror fixed over her bed. It is here that she began presenting herself as the subject matter of her work, channeling her personal struggles into her art. Kahlo’s travels throughout Mexico and the United States further developed her artistic style. Individualistic and rebellious, her spirit was torn between the Communist Party and the Mexican Nationalist movement. Despite her lifelong passion for her husband, Diego Rivera, she is said to have had numerous affairs with other men and women. Throughout her life, Kahlo developed a rich iconography touching on the realms of life and death and mixing violence and vulnerability in ways that often shocked viewers by pushing gender norms. Kahlo stands today as an iconic figure and a symbol of female empowerment, individual courage and Mexican pride.

Kahlo’s popularity has grown exponentially in recent decades and has been prominently featured in museums worldwide. Public interest was bolstered by several recently released biographies and Julie Taymor’s Academy Award-nominated film starring Salma Hayek. The announcement of IMMERSIVE FRIDA KAHLO comes after a recent record-breaking sale of Frida Kahlo’s 1949 painting “Diego and I,” which sold at Sotheby’s on Tuesday, Nov. 16 for $34.9 million dollars, making it the most prized piece of Latin American artwork ever sold at auction. The sale of “Diego and I” surpassed a benchmark set by Kahlo’s husband Diego Rivera in 2018, when one of his paintings sold at auction for $9.76 million.

About Lighthouse Immersive

Lighthouse Immersive brings together two of Toronto’s preeminent production companies – Starvox Entertainment, Canada’s fastest growing live entertainment company responsible for bringing hit shows like The Art of Banksy to Toronto, and Show One Productions, a full-service production company presenting concerts with high-profile classical musicians, opera stars and orchestras – to bring the world premiere of IMMERSIVE VAN GOGH to Toronto, Chicago, Los Angeles, San Francisco, New York City and 16 other North American cities. Working directly with the Italian masters of immersive digital art and other leading global creators, Lighthouse Immersive has custom-designed all exhibits to distinctly envelop the various architectural settings they inhabit.

In Toronto, Lighthouse Immersive Artspace occupies the vacant five stories of the 1 Yonge Street building that previously housed the Toronto Star’s printing presses. The main gallery encompasses 600,000 cu. ft. and the facility features two additional gallery spaces alongside offices, two gift shops and a café.

In the last year, the Canadian company has announced or opened new galleries in 21 U.S. cities including Chicago, Dallas, Houston, Las Vegas, Los Angeles, New York City and Orlando. To date, Lighthouse Immersive has sold well over 4 million tickets to IMMERSIVE VAN GOGHacross North America, with Art Net recently commenting on the wave of immersive galleries, calling it “one of the largest coordinated art phenomena of all time.” 

About Impact Museums

Impact Museums operates a portfolio of groundbreaking, immersive experiences built around our universal passions for art, entertainment and important social causes.

Our immersive studio develops original IP and licenses top tier IP to build unique, interactive experiences. We connect with audiences emotionally through great storytelling around the topics they care about passionately. In addition to our own unique IP, Impact Museums invests in and partners with leading experiential producers to help them scale their winning experiences globally. 

Backed by an impressive roster of investors, Impact Museums is led by a passionate team of successful entrepreneurs building the next generation of museums and experiences. Collectively, we’ve built 15 companies, produced over 300 experiences, managed P&Ls of $750M, scaled global teams in 65 offices, collaborated with the world’s top artists, and built lasting social impact programs.

Media Contact

Saul Markowitz – Saul@MarkowitzCommunications.com