Luko Launches “Doctor House” – The First Video Consultation Service for Insurance

Doctor House by Luko. Courtesy License K.

(Paris, France) October 20, 2020 – Luko, the hyper-growing home neoinsurance keeps innovating and launches a video consultation service of a new kind: “Doctor House”, to protect and support their policyholders in their home maintenance.

Lockdown has popularized video consultation services among Europeans: no less than 4.5 million consultations were carried out on medical consultation platforms (such as Doctolib) alone between March and August 2020. This service is now considered a must have for all health insurers. To best meet its users’ needs, Luko is applying this recipe that combines the best of human and digital advice/counseling with the protection of homes by launching “Doctor House“.

Doctor House: a pioneering and free service

Luko’s “Doctor House” service is available to all Luko’s customers who subscribed to the “Peace of mind” package (offering all essential guarantees). To benefit from the video consultation service, they just need to log in to their personal space and make an appointment at the time and date of their choice. 3 types of services are available to them: 

  • A complete check up of the home: Luko’s expert accompanies the customer for a complete check up of his home (insulation, energy consumption, safety, ventilation etc.).
  • A diagnosis to prepare for home repairs: Luko advises its insured who are looking to carry out repair or maintenance work (e.g. crack in a wall, boiler problem, sound insulation, etc.).
  • An independent estimate for a development project: Luko helps its clients to clarify and cost their projects (e.g. renovation project of a bathroom or kitchen, installation of a veranda, etc.).

Following the appointment, Luko’s expert sends a detailed report of the exchange to the policyholder, with advice and tutorials to go further in the maintenance or renovation of the home.

Reversing the insurance paradigm: from reaction to prevention

During lockdown, we conducted all our expertises remotely, via video calls. Several times, we even repaired claims remotely, detailing the actions to our insured. During the same period, we also witnessed the booming adoption of medical video consultation. At the request of our users we decided to deploy this service in favour of home protection and claims prevention” explains Raphaël Vullierme, CEO of Luko.

2.6 to 4 billion euros could be saved every year if more emphasis was placed on prevention. This innovation is mutually beneficial to both the policyholder, who benefits from a free additional service to live in a well-maintained home, and the insurance, which, by making prevention a priority, limits the frequency of claims.

A new brand identity to support these new services

Since its launch in 2018, Luko’s ambition has been to profoundly transform insurance by placing prevention at its core. The startup has succeeded in redesigning the entire home insurance process to create an experience that is finally simple and transparent. Luko has quickly found its audience and has grown exponentially over the past 2 years, the 100,000 customer mark will be reached by December and Luko continues to innovate and offer new services to truly protect homes.

The question of changing Luko’s visual identity naturally arose. The idea of this new brand image is to reflect how far they have come and to show the public Luko’s mission, beyond a simple insurance contract:

  • a redesigned logo for more roundness
  • a new writing font less geometric and warmer, more human
  • a new palette of warmer colors inspired by French landscapes and cities
  • a new website with more photos, human and inspiring illustrations

After 2 years, it was important for us to review our identity to illustrate our difference in the sector and what we achieved. Our mission is to enable everyone to live peacefully in sustainable homes, and our new identity, which places people and service at its core, is a concrete expression of this ambition” comments Raphaël Vullierme, co-founder and CEO of Luko.

About Luko

Luko is reinventing home insurance, placing social responsibility and prevention at its core. Today, the company is the leading neo-insurance in France, with nearly 100,000 policyholders, and the fastest growing insurtech in Europe. Beyond a simple insurance contract, Luko’s ambition is to transform a model of pure reactivity into a proactive prevention model thanks to technologies and services for households developed internally.

Co-founders Raphaël Vullierme, serial entrepreneur, and Benoit Bourdel have combined their expertise to create a company with a concrete and positive impact, recognized by the BCorp certification in July 2019. Since the launch in 2018, they have gathered a team of experts in Machine Learning, hardware, UX, behavioral economics and operations from leading companies such as Facebook, BCG, Axa, Doctolib or Airbnb.

Media Contacts

Ilinca Spita, (EN) License K press –  i.spita@licencek.com